e.g.c - Our Story

Born in Melbourne. Built in small runs. Made to grow.

We started this brand with a simple idea:
create clothing that grows with you.

In a city like Melbourne, style isn’t loud for the sake of it — it’s intentional. Every piece we release is designed in limited quantities, not to create hype, but to stay honest. No mass production. No chasing trends. Once it’s gone, it’s gone — just like moments you don’t get back.

Our designs are inspired by personal growth — the quiet kind. The kind that happens when no one’s watching. Every drop represents a stage: learning, failing, evolving, becoming better than yesterday. The clothes are a reminder of where you’ve been and where you’re headed.

We believe being human means changing.
So our brand changes too.

Melbourne raised us — the streets, the weather, the culture, the late nights and early mornings. That mix of grit and creativity lives in every piece we make. This isn’t fast fashion. It’s slow, considered, and real.

Limited stock. Unique designs. No reruns.
Because growth isn’t meant to be repeated..

est. Melbourne, ‘24